The phrase'deal of a lifetime' tends to get thrown around a lot, but a few keen deal-seekers during Amazon's prime day may have actually found it. Due to a pricing glitch, Amazon shoppers have reported being able to buy high-end camera equipment that retails at as much as $13,000, for just $100 or less. One user, posting on Reddit under the name SoccerMomDeals, said they spent $500 on $65,000 worth of camera lenses. On the discount forum Slickdeals, waves of users reported news of their plunder, which included items like the Sony Alpha a6000 Mirrorless Digital Camera with a 16-50 mm lens, marked down from $550 to just $94. Camera gear markdowns had shoppers scrambling to order merchandise for Amazon caught on to what appears to be a pricing glitch.